|Réf :||RMM 10/2019|
With a constant evolution of its market shares, a result-oriented Mindset and ambitious projects, our client, a Multinational known in the world of PGC is looking for
Retail Marketing Manager
Lead local CBP Process and Retail Category Development process.
Develop RE strategies for country, and develop shopper solutions based on robust RE, shopper and customer insight. Synchronize consumer strategies and the RE’s shopper strategies to increase demand and trade support for our profitable growth, ensuring we get our products into the store, off the shelf, and into the home of our consumers cost effectively and more efficiently that the competition.
Responsible for Marketing activation for the country and have the touch point expertise to implement: Brand activation and Category demand creation; the activity grid and new product Go to Market/ launch for subsidiary that is developed by Cluster Retail Marketing.
Range of qualifications
Level of education: College , preferably master
Years of experience : 10 -12 years
Functional Experience and Technical Skills:
Experience in Consumer Marketing and Consumer Development (ideally)
Must be very resulted oriented and strategic driven and have a clear idea of the expertise, tools and processes necessary to meet the consumer, shopper and customer needs
Able to support the existing RE’s and customers and anticipates trends on the market overall, RE’s and shopper
Redesign and transform the processes and display the speed/ agility of response to meet the needs of rapidly developing trade/shopper in an increasingly competitive environment and lead the commercial process
Experience in transform insight into action, develop strategies and action plans to capture the opportunities to grow business in each RE and customer/retail.
Establish KPIs and processes across entire commercial area
Send your CV to : email@example.com